Browsing All posts tagged under »advertising«

V8 Juice and Canadian unity

March 9, 2012

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In 1994, during a crisis in Canadian unity, one food manufacturing company quietly stepped in to help ward off an imminent invasion from the United States. In this post we salute V8 Juice for helping to keep Canada a sovereign nation.

Internet ads and Burma Shave

February 27, 2012

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Reprinted from an old column I once had on advertising. This was actually one of a series on Internet advertising and CTRs (Click Through Rates). It’s been modified somewhat to include necessary information from the previous pieces leading up to this, and to make it a bit more understandable to a lay audience. ___________________________________ As […]

Hallowe’en Horror

March 20, 2011

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This post is the continuation of a previous post titled, “In which I start to tell a story, but then have to tell another story first“. In that post I said that the next story starts on Hallowe’en, but it actually started one week earlier. It was the denouement that occurred on Hallowe’en. It was seven days […]

Nostalgia from my mailbag — plus a poll at the end.

August 11, 2010

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I recently got an e-mail from John Squires, the senior manager of media relations for New Video. It was just a quick note to tell me that he’s leaving the company to start his own business. Good for you, John. Good for you. It came as a bit of a surprise, though. I’d heard from John […]